As a seasoned Marketing Director with over 15 years of experience, I specialize in crafting strategic, data-driven marketing solutions that fuel growth, build trust, and drive results. My expertise spans content marketing, SEO, business development, and customer engagement, with a strong track record of success in both consumer brands and financial institutions.

In recent years, I've led marketing strategies for community banks, credit unions, and financial services firms, including Hudson River Community Credit Union, National Bank of Coxsackie, and GP Enterprise Solutions. My work in these sectors has included website redevelopment, CRO-driven campaigns, SEO and content strategy, social media optimization, and local market growth initiatives. These efforts have resulted in significant gains in organic traffic, lead generation, product engagement, and community visibility — always with a sharp focus on compliance, customer trust, and long-term growth.

My broader career includes work with brands like Hertz, eBay, Williams-Sonoma, Walmart, Pottery Barn, Beech-Nut, and The Knot, leading large-scale digital and content initiatives grounded in strategy and execution.

Outside of work, I enjoy spending time with my family and our Golden Retriever, Teddy. Whether I’m practicing yoga or cheering on the Buffalo Bills, I find balance that fuels my creativity and sharpens my focus.

I am honored to have been selected as one of the recipients of the prestigious 40 Under 40 award from the Albany Business Review. This accolade recognizes individuals who have made significant strides in their respective fields before reaching the age of 40.

My journey has been marked by a relentless pursuit of excellence. I play a pivotal role in driving Elevation Ten Thousand’s ongoing success, directly overseeing a robust portfolio of over 30 clients and developing strategies that account for 31% of the company’s total revenue.

From spearheading innovative campaigns to founding successful ventures, my dedication to pushing boundaries and delivering impactful results has been the cornerstone of my career. Winning this award is a testament to the hard work, passion, and determination I have poured into my professional endeavors, and I am humbled to be counted among this esteemed cohort of trailblazers and change-makers.