As a marketing leader with over 15 years of experience, I specialize in developing data-driven, cross-channel growth strategies that strengthen brand visibility, build trust, and accelerate performance. My expertise spans SEO, content marketing, conversion optimization, and analytics, blending creative strategy with data insight to deliver measurable business impact.

In recent years, I’ve led integrated organic growth initiatives across consumer, financial, and technology brands, overseeing SEO, content, and social media strategies that increased engagement, lead generation, and market share. My work often involves collaborating with web, paid media, and sales teams to optimize conversion paths, enhance user experience, and scale performance through continuous testing and AI-driven insights.

Earlier in my career, I led large-scale digital and content programs for brands such as Hertz, eBay, Williams-Sonoma, Walmart, and Pottery Barn, managing multimillion-dollar marketing operations focused on organic visibility, storytelling, and ROI-driven campaigns.

Outside of work, I enjoy spending time with my family and our Golden Retriever, Teddy. Whether I’m practicing yoga or cheering on the Buffalo Bills, I find balance that fuels my creativity and sharpens my focus.

I am honored to have been selected as one of the recipients of the prestigious 40 Under 40 award from the Albany Business Review. This accolade recognizes individuals who have made significant strides in their respective fields before reaching the age of 40.

My journey has been marked by a relentless pursuit of excellence. I play a pivotal role in driving Elevation Ten Thousand’s ongoing success, directly overseeing a robust portfolio of over 30 clients and developing strategies that account for 31% of the company’s total revenue.

From spearheading innovative campaigns to founding successful ventures, my dedication to pushing boundaries and delivering impactful results has been the cornerstone of my career. Winning this award is a testament to the hard work, passion, and determination I have poured into my professional endeavors, and I am humbled to be counted among this esteemed cohort of trailblazers and change-makers.