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My Recent Work

This collection highlights my hands-on work in SEO, content strategy, email marketing, and local search optimization, developed as part of my leadership at Elevation Ten Thousand. Each piece was created to align with broader marketing goals, including improving search visibility, strengthening brand messaging, and supporting conversion-focused campaigns.

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Internal Linking Strategies That Work | Elevation 10K

Internal linking is an important SEO, organic marketing, and website design practice that strategically connects the pages and resources on your website through the use of hyperlinks. When properly used, internal linking can enhance your website’s performance in search results and boost your company’s rankings in a way that attracts more local customers. 


In all the different competitive industries that capitalize on the use of an online presence, standing out among the competition is essenti...
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Website Redesign and SEO: How to Maintain Rankings and Traffic | Elevation 10K

In an increasingly digital world, businesses invest a significant portion of their marketing budgets in digital channels, including their websites. However, even the best website design will eventually require some updates.  


Businesses modify their websites for many reasons, including modernization, brand renewal, and improving the user experience. In addition, website redesign can have a significant impact on SEO and search rankings — as long as a business keeps its SEO results and essentia...

Measuring SEO Success with Metrics and Key Performance Indicators (KPIs)

Search engine optimization (SEO) is an essential component of any digital marketing strategy, but successful SEO is about more than just optimizing your website for treatment by search engines. It’s also about ensuring that your website ranks well in search results and attracts the right audience. To measure the effectiveness of your SEO efforts, you need to track key metrics and key performance indicators (KPIs).

A strong SEO strategy must include an assessment that requires monitoring various

Kimberly Bubeck Honored with Albany Business Review’s 40 Under 40 Award

It has been said that the future belongs to those who can see it, and it is often the young visionaries among us who see that bright future first. At Elevation Ten Thousand, our Director of Organic Strategy, Kimberly Bubeck, has done just that, envisioning and then creating a future for E10K that might not have come to pass without her vision. That’s one of the key reasons she was nominated for Albany Business Review’s 40 Under 40 award for 2024, and we are thrilled to say that it’s also why she

Mobile-First Indexing: What You Need to Know

Mobile devices have become an integral part of our lives, and this transformation has had a significant impact on how websites are ranked and indexed by search engines. Mobile-first indexing is a concept that has been making waves in the world of SEO, and understanding its implications is crucial for the success of your website.

Mobile-first indexing is an approach used by search engines, such as Google, where the mobile version of a website is prioritized over the desktop version when it comes

Google Algorithm Updates: Staying Ahead in the SEO Game

Staying ahead in the SEO game requires vigilance, adaptability, and a commitment to providing a high-quality web experience for your audience. Google’s algorithm updates are inevitable, and to succeed in the world of SEO, you must evolve with them. By staying informed, producing valuable content, optimizing for mobile, and focusing on the user experience, you will not only survive but also thrive in the ever-changing landscape of SEO trends. Keep in mind that SEO is an ongoing process, and your

SEO Strategies for E-commerce Websites: Boosting Online Sales

In the ever-evolving world of e-commerce, standing out from the competition and driving online sales are constant challenges. One of the most effective ways to achieve both is through Search Engine Optimization (SEO).

Optimizing your e-commerce store for search engines is crucial for increasing online sales, but that is easier said than done. In fact, many essential pieces go into forming SEO strategies, including keyword research and optimization, product descriptions, social media integration

Why Email Marketing Is Still Relevant in 2023

The Power of Email Marketing in the Digital Age

When it comes to fast, effective, and low-cost digital marketing strategies, it’s hard to beat the benefits of email marketing. An average of 4 billion people use email every day. As consumers, reading and likely deleting a bunch of sales emails is part of the daily routine. With all this noise in consumers’ inboxes, it’s natural for a business to question if email marketing is still effective. However, the answer is as simple as looking in your o

How to Create a Killer Content Marketing Strategy

A business’ content marketing strategy is an important element in digital marketing success. This high-level plan outlines how a business will create and distribute content as a means of sustaining and growing an audience, and it should align with other business goals. However, designing and executing a content marketing strategy is about more than simple content creation.

Let’s look at the step-by-step process for creating a content marketing strategy that drives results. We cover everything f

5 Ways to Optimize Your Website for Local Search in 2023

In a world where nearly everyone walks around with a smartphone in their hand or pocket, it’s essential for businesses with a physical location to spend time orienting their digital marketing strategy toward local search engine optimization (SEO). Local SEO practices allow businesses to optimize their online presence in a way that increases local traffic to build visibility and brand awareness.

Think about it. How many times have you utilized your phone’s GPS function to search for something li

The Top SEO Trends for 2023

One thing we know for certain about the digital marketing landscape is that nothing ever stays the same. It’s critical for businesses to stay current on trends in search engine optimization (SEO). Doing so ensures that their businesses remain prominently featured in a competitive digital marketplace.

Business owners must keep in mind several important SEO trends in 2023 when crafting their digital marketing strategies. They must focus on content in the first person, user-generated content (UGC)